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International Joint Venture Performance in South East Asia

First of all, copyright your ebooks, so that your competitors cannot copy your ebook or any ideas. A magic word that always works is 'Free', so you can start distributing your ebook free to customers, in exchange for their e-mail addresses. This will create goodwill in their minds and they will be more open to reading all future emails that you send them regarding any new product. You now have a mailing list, which can be of great use in the future.In general, says Julian (marketing, U. of Adelaide, Australia), an international joint venture is an equity-sharing arrangement in which a foreign corporation and a local firm pool their resources, sharing risks and operational control to operate an independent business unit on a continuous basis for profit, to attain some strategic objectives, or both.

He examines the trends of such ventures in South East Asia, assesses their marketing performance, identities the key factors influencing that performance, and evaluates the relative importance of the factors he has identified.

Previous studies have taken the perspective either of the foreign or domestic company, government, or society, which may have very different objectives and so very different assessments of performance. Therefore, he looks at the perception of marketing performance only of the most senior executive within the joint venture itself


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